The Future of Fashion is Resale, No Matter Your Size

If you are passionate about fashion, you probably love to shop with new brands as often as possible. Have you ever thought about the true cost of the fashion industry? According to Futurity, “[a]pproximately 85 percent of the clothing Americans use, nearly 3.8 billion pounds annually, is sent to landfills as solid waste, amounting to nearly 80 pounds per American per year.” This is disgraceful. Why should shopping result in the destruction of our planet? If people begin to shop more and more at resale and consignment shops, then we can continue to feed our fashion needs without the negative impact on the planet.

When it comes to Plus Fashion Resale, there is a new platform where plus size women can buy and sell clothing sizes 12-32 in one place. On, women can do the following:

Get to know more about the StyleForIt platform with our interview with the founder, Amanda Watson

Q: What motivated you to become an entrepreneur?

A: I have been working independently after riding the roller coaster of layoffs in the apparel business for 14 years. I decided one day: I will no longer rely on one source of income at a company’s discretion. So, I started my own showroom in wholesale apparel sales which morphed into starting StyleForIt.

Q: How did you create StyleForIt?

A: Being in the business, I was incessantly buying new things and only wearing them once or twice – if I were able to sell my plus items, I wouldn’t get much for them. I noticed after working with a plus dress company that I was not the only one with this issue. I created StyleForIt for myself and other girls out there who want to sell their gently used items for a better return.

Q: Why is the plus size resale market important?

A: It is undeserved as a total, but it represents the biggest portion of the US female population – it’s a missed opportunity for many brands. Now that there are more brands catering to the category, what happens to the items only worn once or twice? StyleForIt is the answer.

Q: What is the future of the plus size resale market?

A: The category is growing and the segment is here to stay as younger generations appear to not be as stigmatized with size and appearance as those prior. There are more women over size 12 at so many different stages of their life; we need a place to share and sell our fashion.

Q: If a plus-size woman has never tried resale or consignment, what would you say to her?

A: Shop your closet, if you haven’t worn it in six months to a year and it’s in great shape, sell it and make some money! Currently, if women open a StyleForIt shop to sell and mail their own clothes, they will earn 90% commissions on each sale.

Learn more about StyleForIt Founder HERE

Q: Why is StyleForIt more than a place to buy or sell clothes?

A: We are creating a community for women of size; we have plans to expand the site into other underserved areas of Plus Fashion including Special Occasion and Bridal Rentals.

Q: What styling tips do you have for women new to the resale/consignment process? 

A: Keep it modern and make sure the fit is right, no matter the size (size cuts are so varied, so try a size up or down sometimes); move it along or donate if it’s not in good condition.

Q: What are key items a woman should sell from her closet on StyleForIt? 

A: Dresses, great blouses, and jackets for fall – all items that are in great condition that you just no longer wear, or maybe it is no longer the right size.

Check out StyleForIt’s newest campaign.

If you haven’t connected with the StyleForIt community, make sure you follow them here:

Website | Facebook | Instagram | Twitter | YouTube

Natasha Nurse started Dressing Room 8 to provide a web-based resource where women can gain personal and professional empowerment through her fashion and lifestyle focused blog. Dressing Room 8 helps women learn how to think with clarity, dress with confidence, and live with purpose. She is the Lifestyle Editor for Plus Model Magazine and she co-hosts a podcast with her husband called WokeNFree. And, she is a proud shopper and Style Ambassador for StyleForIt.

Follow Natasha on FacebookInstagramTwitterPinterest, and YouTube.

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