What can Apps and Augmented Reality do for Fashion?

The real question should be what can’t they do?

In recent years, many businesses have been relying on new technology to keep up with our changing world. Apps are programs that are designed for mobile devices which a lot of us use in our everyday life. Augmented reality makes a computer generated image for the user to see in real time. Many of these programs have been used to make selfie filters, do marketing, and even help with shopping. This week, we’ve been chatting about these apps and programs that are taking fashion tech to new levels. These include DV closet, Facecake, and Glamscout.  

DV closet:

Screen Shot 2018-07-17 at 4.12.32 PM© DV Closet

DV closet is an app that was made to enhance the way fashionistas communicate with each other online. London based fashion and tech enthusiast, Danae Varangis came up with the idea for this app so everyone could have an affordable way to communicate with stylists at anytime. What separates DV closet from other apps is that it helps you reach out to fashion professionals where you can receive advice over the phone, or exchange the latest news instantly. This is very useful for anyone who is trying to keep up with the latest trends.


Screen Shot 2018-07-17 at 4.12.42 PM

On the other side of fashion tech, we have AR apps. While many of us tend to take them for granted on social media platforms such as Snapchat, FaceCake wants to use AR to change the way we shop. FaceCake is an online retail platform that applies patented tech to interact with users. With their innovations in AR tech, FaceCake has created several apps that allow us to try on products in real time. This provides an excellent solution to online shopping since we can try on products anywhere at any time. One of of favorite apps is, Dangle which allows you to try on earrings, virtually. Swivel is also very fascinating since it’s AR tech allows you to try on clothes and handbags from the comfort of your home. Best of all, if you like what you see, you have the option to buy them through the apps.
Glam Scout:

Screen Shot 2018-07-17 at 4.12.53 PM

Of course AR tech has even made an impact in cosmetics as well. Even though there are many apps on the market for cosmetics, FaceCake has made GlamScout. Just like most AR programs, GlamScout allows you to try on makeup instantly, but the app also allows you to try on looks from magazines, social media posts, and other pictures. What truly makes GlamScout unique is that it recommends cosmetics to you and even offers cheaper alternatives. This is very innovative for millions of makeup lovers on a budget.

Apps and augmented reality are rapidly changing the landscape of fashion, and as tech becomes more and more accessible it is becoming easier for larger audiences to get a quality fashion and beauty experience.


Published in partnership with www.janinejust.com

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