What is FashionTech?

Lets start first with what it is not…

It is not Retailtech. When you think retailtech think eCommerce, RFIDs, beacons, data analytic platforms or what Amazon is doing with the cashless stores as examples. Retailtech is anything that helps to facilitate a retail transaction where money is exchanged for goods and services.

It is important to make the delineation between retail technology and fashion technology.

So what it is?

Fashion technology or Fashiontech is the integration of technology into clothing and fashion. Under Armor was a trailblazer in the space when they first launched their products in the mid 1990s. Think about all the different technologies that are now in our clothing.

There is also the digital side like wearables or even Dresscode where there is an online, offline experience that is linked with accessories.

You can also look at the manufacturing side of it as well and think about the emerging technology like 3D printing and additive manufacturing that are being use to create the beautiful fashion in the world. There are robots today that make our clothes and even robots built in to clothing. As technology improves there will be a lot of awesome innovation in the fashiontech space.

Screen Shot 2017-10-23 at 4.50.18 PM
Fashion created with additive manufacturing

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